Brief

In 2019, Mexico City had a heavy pollution going on. The air had very high levels of CO2.
Then I met the CEO of a Toxicology NGO made-up by a group of highly qualified physicians.
Their communication reach was pretty modest and so was the information available for the average mexican. I approached them with an idea for a video.
A wacky, offbeat idea which got stuck into the pitch abyss.
I really liked the idea as a whole but also its parts, so I wanted to release it somehow.
I made some tweaks to the script but kept the bone structure of the idea, reached out some of my friends and got things working.
The basis is really simple - toxins mutate from body to body so, we could all mutate into the body that we acquired such toxin from. A Cronenberg-sort-of-pastiche. It’s also a visual simile of our ever-expanding-ever-mutating DNA.

Fast-forward to 2020, COVID-19 hits. The idea is relevant again.
This project is still going but a concept sizzle reel is coming.